Black Friday Case Study

Black Friday is a truly American phenomenon.  The day after everyone is supposed to be Thankful, there is a massive annual top survival blogconsumer assault on the United States of big boxes.  Driven by a self-inflicted reduction in retail prices, the stores invite the hoards to do what they do best; hoard stuff they can be thankful for next year.  This Black Friday, however, I encourage you to consider Black Friday a case study in human behavior.  While not a true SHTF situation, the tempers and egos will flare with the artificial scarcity of limited to stock on hand.

By Doc Montana, a contributing author of Survival Cache and SHTFBlog

Door Busters

The hoarding hoarders will be up before the duck hunters securing their place in line as they genuflect before the Great Top Survival BlogWal-Mart of China. Somewhere buried deep in the DNA of every human is a competitive gene activated whenever scarcity is advertised. Fear drives the imaginary race towards making the supply finite even if there is some for all.  Common sense and good judgement are repressed as the human, drunk with unfocused greed, challenges fellow man for items that previously had little value when the supply was ample or the cost was higher.  Now imagine that Black Friday was real.

Also Read: SHTF – T Minus 2 Hours

Black Friday is a case study in what to expect when the S really does HTF, or perhaps the S Hits the Black Friday.  The masses, having honed their hoarding skills through years of pre-Christmas shopping, are well practiced in placing merchandise above society.  Cheap Chinese junk is one thing, but food and fuel are another.  With the mutant gene-of-hoard firing on all eight cylinders, the SHTBF (Shit Hits The Black Friday) scenario is as close as we a can come to watching our neighbors in SHTF action.  Black Friday is still a laboratory experiment, since the rule of law remains in place although some will draw a temporary blank on that fact when the doors start to bend.

The Grey Man

If a predictable shopping holiday is celebrated with vicious self-centeredness, then amplify the negative behavior by a thousand fold when the dark cloud appear overhead rather than on the horizon.  Toss “Black Friday” into a YouTube search and you will have hours of shopping cage fights to watch: fistfights, tramplings, shoving, general anarchy.

Yes, ladies and gentleman, the bad behavior of Black Friday is probably the best we can hope for when the SHTF. Use it as a dry run for what to expect. Maybe even join the masses to feel the tension, panic and aggression. Work through your plan. Feel the mob mentality, and smell its body odor in person. Strap on your bug out bag and practice your Grey Man at the mall. And maybe even pick up a few good deals while you’re at it.

Happy Holidays & Good Luck!
Doc Montana


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8 comments… add one
  • Mitch November 27, 2014, 3:46 am

    We don’t have thanks giving here, (Australia), instead we have Boxing Day sales after Christmas, although folks have never really gone insane and crazed. Some can be seen running on the tv, but that’s as stupid as folks do get, that I’ve seen anyhow.

    • James November 29, 2014, 6:16 pm

      I know. I’m just glad we don’t have this in Australia, I was talking to my family in the UK and they have just started their versions of black friday and it’s nearly as bad as in the US. I just hope Australians never get to this massive low when the SHTF.

    • Chris May 2, 2015, 11:44 pm


      I live in NZ, there is no difference between nationalities, it really is irrelevant if Americans behave like this , I have seen the same in riots in various countries, at the core level, humans have the most base instincts, I can assure with the road rage and traffic jams I see in Auckland, they will behave the same when SHTF, don’t kid yourself that Sydneysiders won’t become savage animals when the lights go off in a mass event.

      Most Australians and Kiwis ( 98 percent ) trust the Government to come bail them out when SHTF !, my brother in law earns 150k a year and flat out tells me he doesn’t believe a grid down event of another GFC on steroids will occur !.

  • irishdutchuncle November 27, 2014, 8:45 pm

    going to the store on black Friday, for any reason is a FAIL…

    at T Minus 2 Hours: FAIL. I might still do it, but that’s why I I’ve been a failure most of my life. Don’t keep making the same mistakes, over and over. make fresh, new, original mistakes.

    • irishdutchuncle November 29, 2014, 5:21 am

      …well, it seems some of the “black Friday” craziness was softened this year by “brown Thursday” store openings.
      they start playing Christmas music earlier every year on the radio. (… and no. Jingle Bells is not Christmas music. Winter Wonderland is not Christmas music)

      WE can’t even take our HOLY Day back, I have serious doubts we can take our country back, from what it has become. (but fixing Christmas, would be a good place to start, on fixing our country)

  • Roger November 29, 2014, 3:43 pm

    Do you really wonder why they call them ‘sheeple’! A mob is a mob no matter where they are or what they think they want. How do you stop shoplifting on Black Friday? You don’t, they smash their way and smash their way out! Perhaps the scariest thing is that they are expecting 9 billion (thats 9,000,000,000) of these creatures by year 2050! Perhaps Agenda 21 isn’t such a bad ideal after all! Seriously, one healthy woman, (only) one healthy child is the only reasonable method to stopping and reversing the insanity that is human overpopulation, of course, enforcing that law/rule would be nearly impossible, but where there is a will, there is a way! The most intelligent creatures on Earth my lower left cheek! Good Luck! (We’re really going to need it and lots of ammo!)

  • riverrider December 2, 2014, 2:10 pm

    i’d skip the obvious places for last minute item and go to the feed store/mill just out of town. they have grain, seeds, chickens, hams, even fuel. that’s my t minus two hours stop.

  • Great ideaaxelsteve April 22, 2015, 2:28 pm

    Good idea riverrider. there is a feed store on the way out of the next town over from me and 1 withing walking distance of me in my town. Neither of them sell fuel in my case , but they sell the other things that you mentioned.


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